Deliverability autopilot
We read real bounces and spam complaints every few minutes, score each sender, and throttle or pause automatically before you burn a domain.
New
Open rates that filter Apple MPP & bots
Cold email that
Cold email that
tells you the truth.
Around half of all email “opens” are faked by Apple Mail and bots. Norbelys filters them out — so you optimize on real replies, and your sending domain stays protected from the first email.
Plans from $29/mo · Unlimited mailboxes & warmup · Cancel anytime
Q3 Outbound — Founders
Sending
Sent
2,480
Real opens
41%
Replies
9.2%
Bounce
0.6%
Opens, classified 1,587 raw opens
1,017 real human opens
570 filtered — Apple MPP & bots
Variant B won
+38% replies · auto-selected
Reputation: Good
Auto-pause armed at 4% bounce
- ≈50%
- of email “opens” are Apple MPP & bots — we filter every one
- Replies
- the metric we optimize for, not vanity opens
- Always-on
- warmup included on every plan, on a separate budget
- One API
- run cold campaigns and bulk sends from one endpoint
Send from the mailboxes you already use
- Gmail
- Outlook
- Google Workspace
- Microsoft 365
- Any SMTP / IMAP
The honesty difference
Most tools count robots
Most tools count robots
as people. We don't.
Apple Mail Privacy Protection silently pre-fetches your tracking pixel. Gmail proxies every image. Security scanners click every link. Most platforms count all of it as “engagement” — and inflate your open rate by double digits.
Norbelys classifies every open and click in real time and shows you only the humans. The numbers you optimize against are numbers you can trust.
- Apple MPP, proxies and bots filtered automatically
- A trust flag on every open, click and reply
- Decide your next campaign on real engagement, not noise
What other tools report Inflated
64% “open rate”
Counts Apple MPP pre-fetches, image proxies and bots as real opens.
What Norbelys reports Honest
41% real human opens
- Apple Mail Privacy pre-fetches
- 410 filtered
- Image-proxy & cache opens
- 118 filtered
- Link scanners & security bots
- 42 filtered
How it works Live in an afternoon,
Live in an afternoon,
protected from day one
No deliverability degree required. Norbelys handles the parts that usually take weeks to learn.
- 01
Connect your mailbox
Link Google, Microsoft or any SMTP/IMAP inbox in a couple of clicks. We auto-derive your sending domain and walk you through SPF, DKIM and DMARC.
- 02
We warm it and guard it
Always-on warmup builds reputation gradually while Norbelys watches bounces and complaints, throttling or pausing automatically before anything goes wrong.
- 03
Send and trust the numbers
Launch sequences that send in each recipient's timezone. Watch real replies land in one inbox — with bot and Apple MPP opens filtered out of every report.
Everything in one engine The whole outreach stack,
The whole outreach stack,
minus the busywork
Warmup, sending, deliverability and replies — built to work together, so you ship campaigns instead of babysitting them.
Warmup that never costs you
Unlimited warmup on every plan, ramped gradually on a separate budget — so warming a mailbox never eats into your sending limit.
Land at 9am — their 9am
Per-recipient timezone delivery with sending windows and human-like jitter. Daylight saving handled for you, no spreadsheets.
A/B tests that pick a winner
Run variants on any step. Once enough real replies land, Norbelys promotes the winner automatically — no dashboard to babysit.
Every reply in one inbox
Replies are threaded, classified as human, auto-reply or bounce, and a real reply instantly stops the sequence so you never double-send.
Compliance by default
One-click unsubscribe (RFC 8058), automatic suppression and encrypted credentials — the parts that keep you safe, on from day one.
Developer-first
An API you can read like a sentence
The dashboard is just a client of the same public API you get. Send your first email in minutes, automate the rest, and never hit a feature that's “UI only.”
- One endpoint for your sends
- Cold sequences and bulk sends both go through POST /v1/messages. Learn it once.
- Predictable by design
- Five patterns cover the whole API — resources, relationships, views, actions and jobs. Schema.org names your team and your LLM already know.
- Webhooks, not polling
- Subscribe to opens, clicks, replies and bounces. Typed IDs, cursor pagination, one error shape everywhere.
send.ts
import { Norbelys } from "@norbelys/sdk";
const norbelys = new Norbelys(process.env.NORBELYS_API_KEY);
// Launch into a cold sequence — one endpoint.
await norbelys.messages.send({
from: "sara@acme.com",
to: "founder@startup.com",
subject: "Quick question, {{first_name}}",
send_mode: "sequence",
sequence: "seq_q3_founders",
});
// → { id: "msg_8f2c…", status: "queued" } REST + TypeScript SDK Webhooks Scalar docs Idempotent Versioned
Built for operators One platform,
One platform,
every kind of sender
Whether you're sending your first cold email or your millionth, Norbelys meets you where you are.
Book your first 50 calls
Skip the agency retainer. Connect a mailbox, let warmup run, and start booking meetings with sequences that protect your domain from day one.
- Set up in an afternoon
- Real open & reply data
- No deliverability degree required
Pipeline you can forecast
Run multi-step sequences at scale, let A/B tests promote their own winners, and trust the numbers because bots and proxies are filtered out.
- Unlimited seats
- Per-recipient timezone send
- Replies stop sequences instantly
Every client, one roof
Separate workspaces, unlimited mailboxes and flat pricing that doesn't punish you for growing. Report numbers your clients can actually believe.
- Workspace isolation
- Honest reporting
- No per-mailbox surcharges
Email as infrastructure
Drive cold campaigns and bulk sends from one API. Wire opens, clicks and replies into your own product with webhooks and a typed SDK.
- One /v1/messages endpoint
- Webhooks & typed SDK
- Scalar-documented
How we compare The honest column
The honest column
is the whole point
Tools like Smartlead, Instantly and Lemlist nail volume; platforms like Apollo sell data. Here's where Norbelys is built differently.
| Capability | Norbelys | Typical cold-email tools | Data-first platforms |
|---|---|---|---|
| Honest opens & clicks (Apple MPP + bots filtered) | |||
| Auto reputation pause before a domain burns | |||
| Unlimited warmup on a separate budget | |||
| Per-recipient timezone sending | |||
| A/B winner auto-selected from real replies | |||
| Cold campaigns and bulk sends on one API | |||
| Flat pricing — no per-mailbox or per-IP surcharges | |||
| Export everything, no lock-in |
Included Varies by tool Not typical Reflects common patterns across popular tools in 2026.
“We're a new company, so you won't find a wall of logos here — we haven't earned them yet. What you'll find is a product built on one rule: tell you the truth, even when the truth is a lower open rate. We'd rather show you 41% real opens than 64% of fiction.”
Cancel anytime
No contracts, no lock-in, no “talk to sales” to leave. Pay monthly and stop whenever you like.
Free, hands-on migration
Coming from Smartlead, Instantly or Lemlist? We'll personally help move your campaigns, mailboxes and suppression lists.
Your data stays yours
Export contacts, events and message history whenever you want. We never hold your data hostage.
Secure by design
Encrypted credentials, RFC 8058 one-click unsubscribe, and GDPR-ready data handling by default.
Pricing Simple pricing.
Simple pricing.
Nothing hidden.
Unlimited mailboxes, warmup and team seats on every plan. The price you see is the price you pay — no per-mailbox or per-IP surcharges.
Starter
For founders sending their first campaigns.
$ 39 29 /mo
billed monthly billed annually
Start with Starter- 5,000 emails / month
- 2,000 active contacts
- Sequences & A/B testing
- Honest analytics
- Unified inbox & replies
- API · 120 requests/min
Growth
For teams scaling outbound that has to land.
$ 99 79 /mo
billed monthly billed annually
Start with Growth- ↳ Everything in Starter, plus:
- 100,000 emails / month
- 30,000 active contacts
- Reputation health & auto-pause
- Per-recipient timezone send
- Webhooks · API 600 requests/min
Scale
For agencies and high-volume senders.
$ 229 179 /mo
billed monthly billed annually
Start with Scale- ↳ Everything in Growth, plus:
- 500,000 emails / month
- Unlimited active contacts
- Dedicated sending IP
- White-label & multi-workspace
- SSO
- API · 1,200 requests/min
No free plan on purpose — keeping spammers off the shared warmup pool is how we protect everyone's inbox placement. Cancel anytime.
Enterprise
Higher volume, dedicated infrastructure, custom SLAs and security review.
FAQ
Questions, answered honestly
Will my emails actually land in the inbox?
Deliverability is the whole point. Every mailbox gets always-on warmup, we monitor real bounces and spam complaints every few minutes, and we automatically throttle or pause a sender before its reputation slips. You bring a healthy domain and relevant copy — Norbelys runs the protective machinery.
Is warmup included, or is it an extra?
Included on every plan, with no limits and no separate fee. Warmup runs on its own budget, so warming a mailbox never eats into your campaign sending limit.
Why are your open rates lower than my old tool's?
Because they're real. Apple Mail Privacy Protection and bots auto-trigger your tracking pixel, which inflates open rates across most tools. Norbelys filters those out and shows only human opens — so the lower number is the honest one. We optimize on replies, which can't be faked.
How do I connect my mailbox?
Connect Google or Microsoft, or any mailbox over SMTP/IMAP, in a couple of clicks. We auto-derive your sending domain and guide you through verification.
Do you set up SPF, DKIM and DMARC for me?
We walk you through SPF, DKIM and DMARC and verify they're configured correctly, so you meet the Gmail, Yahoo and Microsoft sender requirements that now gate the inbox.
Why is there no free plan or free trial?
A free tier invites spammers onto the shared warmup pool, which drags inbox placement down for everyone. Paying upfront keeps the network clean and your emails landing. Plans start at $29/mo and you can cancel anytime.
Can I migrate from Smartlead, Instantly or Lemlist?
Yes — and we'll help. Reach out and we'll personally move your campaigns, mailboxes and suppression lists so you don't lose momentum.
Is my data secure?
Credentials are encrypted and every account's data is isolated. We honor RFC 8058 one-click unsubscribe, are GDPR-ready, and let you export everything on demand.
Can I cancel anytime?
Anytime. Plans are month-to-month with no contracts and no lock-in, and you can export your data whenever you like.
Do you have an API?
A first-class one. Cold campaigns and bulk sends go through a single POST /v1/messages endpoint, with webhooks, a typed SDK and full reference docs. The dashboard is just a client of the same public API.
Start sending email
you can actually trust
Connect a mailbox, let warmup run, and watch real replies land — with your domain protected from the very first send.
Plans from $29/mo · Unlimited mailboxes & warmup · Cancel anytime